Level 1
347 Parnell Road
Auckland, New Zealand

About Us

Geoff Long
“I enjoy the variety of work Long Burroughs attracts, and the opportunity this gives us to show our customers a vastly improved way to manage their risk and insurance requirements.”
“Whether you’re a high end corporate business, an SME or an individual, you deserve the same respect and service standards.”

Geoff has over fifteen years experience in the industry. He has worked for the three large international broking firms, in both London and New Zealand, transacting business in New Zealand, Australia, Asia and UK/Europe.

Geoff has serviced some of New Zealand’s top Corporate and State Owned Enterprises, managing complex insurance requirements. He has extensive experience designing, purchasing and implementing multi-jurisdictional Asset and Business Interruption Insurance Programmes.

Whilst Geoff’s experience is Corporate focussed he has applied this knowledge to supporting small to medium sized businesses, who he believes has just as complex exposures and the need for quality risk advice than that of large corporate firms. Geoff is passionate about discussing peoples businesses and their personal drivers in order to deliver a tailored insurance solution.

Prior to establishing Long Burroughs, David worked for two of the large international broking firms in Auckland transacting business in New Zealand, Australia, Asia and UK/Europe.

David specialises in advising on all aspects of liability risk and provides detailed advice on contractual risk mitigation and specialised insurance solutions. His expertise in these areas are enhanced and complemented by his law degree. David has comprehensive experience advising professional service firms, publicly listed companies and privately owned businesses, operating in various industries.

David always takes the time to make sure his clients fully understand their legal landscape and risk exposures. His forward thinking, advice-first mantra is central to the Long Burroughs offering.

Fraser king

Fraser King is a practicing solicitor and Partner at Long Burroughs who currently directs our Hamilton offices, servicing the greater Waikato region. Fraser has extensive experience in insurance litigation which is a hugely unique skill set not many insurance broking firms have at their disposal.

This experience and professionalism means our clients benefit from a specialised, insurance law specialist in the event a claim becomes contentious. Fraser has excellent knowledge of capital and business structures which allows him to delve into the granular aspects of a business’s risk profile in order to provide technical advice to his clients, and a detailed marketing submission to insurers. Fraser is recently married to his wife Tess and keeps busy running two successful firms.

Alex MacDonald

Alex joined Long Burroughs with 24 years of insurance broking experience, the last 17 of which were working for one of the large New Zealand insurance broking companies. Alex has extensive experience delivering the service and insurance broking needs to some of New Zealand’s largest privately owned businesses.

Alex manages all aspect of client servicing and claims advocacy, currently managing Long Burroughs’ medium to large business clients and the personal interests of the directors of these companies. Alex is well respected in the insurance industry for her professionalism and most importantly, her dedication to her clients which makes her a pivotal resource to the LB team.

Alex has a daughter who is almost as quick witted as she is and when not working can be found out in the Waitemata Harbour with her family ‘trying’ to catch a couple of snapper.

Gemma Lord

Gemma joined Long Burroughs to further her career, having previously worked for one of the large New Zealand insurance broking companies. Gemma’s experience in managing the insurance broking and service requirements of SME’s has provided her with a detailed understanding of what they need and the importance of a rapid turn-around time is central to Gemma’s service proposition.

Gemma is a key component of Long Burroughs’ service methodology and has made a huge impact since joining the business – our clients and strategic partners constantly advise how great it is to work with her. Gemma manages Long Burroughs’ Private and SME portfolio’s, when she is not doing that she is either hitting the shops or cafes with friends, mainly the shops judging by the sheer number of packages that turn up in the office… Gemma’s degree in teaching is a useful tool to manage the partners of the firm who need coaxing along from time to time.


Why we do it

Our corporate heritage is something we’re both proud of, however leaving the corporate arena and combining that professional expertise with the personal service we believe in, is something we have committed ourselves to.

The New Zealand insurance broking industry has been dominated by consolidation and cost saving strategies being implemented, to squeeze as much shareholder return for global parent(s). We understand the importance of contributing to a global share price but not when the strategies are not in the best interests of clients.

Grouping clients into facilities with no regard for their unique risk exposures, taking contingent commissions and procuring cheap offshore labour is not something we believe adds value.

Instead we value trust, transparency and the benefits to all parties of a long-term and sustainable relationship. In fact this is one of our central objectives, whereby every single one of our customers are valued and treated as such – you will never feel like a number.

We selectively employ risk advisors & brokers who are well experienced in handling any matter in a prompt and professional manner. The partners retain oversight over all client relationships to ultimately ensure a high level of service standard.